What is Editorial Calendar?
A planning document that schedules content creation, review, and publication across a defined time period.
Editorial Calendar Explained
An editorial calendar (also called a content calendar) is the operational plan for content production. It maps out what content will be created, who is responsible, when it's due, when it's reviewed, and when it's published. Effective editorial calendars include content type, target keyword, assigned writer, review date, publish date, and distribution channels. They serve as the single source of truth for content operations, preventing duplication, ensuring coverage of key topics, and enabling capacity planning.
Frequently Asked Questions
What should an editorial calendar include?
At minimum: content title/topic, content type, assigned writer, draft due date, review date, publish date, target keyword, and distribution channels. Advanced calendars also track status, review scores, and performance metrics.
How far ahead should you plan content?
Most teams plan 4-8 weeks ahead for regular content, with a loose 3-6 month strategic roadmap. This balances planning with flexibility to respond to trending topics and emerging opportunities.
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