UTM Builder
Build UTM-tagged campaign URLs with validation. Generate tracking links for Google Analytics in seconds.
Frequently Asked Questions
What are UTM parameters?▼
UTM (Urchin Tracking Module) parameters are tags added to URLs that help Google Analytics identify where traffic comes from. The five parameters are: utm_source (traffic source), utm_medium (marketing medium), utm_campaign (campaign name), utm_term (paid search keywords), and utm_content (differentiate similar content/links).
Which UTM parameters are required?▼
utm_source, utm_medium, and utm_campaign are the three essential parameters. utm_term and utm_content are optional but useful for paid campaigns and A/B testing. Always use all three required parameters for reliable tracking.
What naming conventions should I use?▼
Use lowercase, hyphens or underscores instead of spaces, and be consistent. For example: utm_source=google, utm_medium=cpc, utm_campaign=spring-sale-2026. Create a naming convention document for your team to ensure consistent tracking.
Do UTM parameters affect SEO?▼
UTM parameters do not directly affect SEO rankings. However, if search engines crawl UTM-tagged URLs, it can create duplicate content. Use canonical tags and avoid sharing UTM-tagged URLs as your primary link. UTM parameters are designed for campaign tracking, not organic traffic.
Is my data stored or sent to a server?▼
No. All URL building happens entirely in your browser. No data is stored or transmitted.
Track your campaigns — and the content quality behind them
UTM tracking tells you which campaigns drive traffic. TeamBench tells you if the content is actually good. Score landing pages, blog posts, and emails for quality before launching campaigns.
- Score landing page content before driving traffic to it
- Custom quality reviewers for campaign content
- Higher quality content = better campaign performance
- Free to start — no credit card required