Content Scoring Rubric Builder → Press Releases
Content Scoring Rubric for Press Releases
Press releases follow strict conventions — inverted pyramid structure, AP style, quotable quotes, and newsworthy framing. A scoring rubric helps your team hit these standards consistently, increasing pickup by journalists.
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Why Press Releases Teams Use This Tool
Score press releases against journalism standards
Ensure consistent AP style compliance
Evaluate newsworthiness and quote quality
Improve media pickup rates with higher-quality releases
Press Releases Tips & Best Practices
Score the lead paragraph heavily
Journalists decide in the first paragraph whether to read further. The who-what-when-where-why lead should be 25% of the score.
Include AP style compliance
Press releases that don't follow AP style get ignored by journalists. Include style compliance as a scored criterion.
Evaluate quote quality
Quotes should add value, not restate the lead. Score whether quotes provide insight, emotion, or authority.
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Content Scoring Rubric Template
Free PDF · 6 pages
Frequently Asked Questions
What makes a press release rubric different from other content?▼
How do I score press release newsworthiness?▼
Should PR teams and agencies use the same rubric?▼
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Last updated: February 2026