AI Reviewer Template: SMS Marketing Reviewer
A reviewer designed for mobile marketing teams who need SMS campaigns that drive action within the extreme constraints of the text message format. This template evaluates SMS marketing content against mobile messaging best practices including message clarity within character limits, compliance with telecommunications and marketing regulations, urgency and value communication, personalisation effectiveness, and required opt-out language inclusion. Every character matters in SMS, and this reviewer ensures none are wasted. The reviewer flags common SMS marketing problems like messages that exceed segment limits causing split delivery, missing opt-out instructions, promotional language that triggers carrier filtering, weak or missing calls to action, messages that lack urgency or value context, and personalisation tokens that could break with missing data. It also evaluates timing suggestions based on message content type. Whether you are sending promotional offers, appointment reminders, shipping notifications, or re-engagement messages, this reviewer helps maximise the impact of every text.
Evaluation Criteria
This template evaluates content across 5 weighted dimensions. Each criterion is scored and weighted to produce an overall quality score.
| Criterion | Priority |
|---|---|
| Character Efficiency | High |
| Compliance | High |
| Urgency and Value | Medium |
| + 2 more criteria with configured weights | |
Full criteria with exact weights and scoring descriptions available in TeamBench.
Get Full Template →How It Reviews Content
Review this promotional SMS campaign for character efficiency, TCPA compliance including opt-out language, urgency and o...
Full review prompt and system configuration available in TeamBench
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Frequently Asked Questions
What is the ideal SMS length?
A single SMS segment is 160 characters (GSM-7 encoding) or 70 characters with special characters (UCS-2). The reviewer flags messages that would split into multiple segments, which can affect delivery and cost. Aim for one segment when possible.
Which SMS regulations does this check?
The base template checks general SMS marketing compliance including opt-out requirements and promotional content guidelines. Upload your specific regulatory requirements (TCPA, GDPR, CASL) and carrier filtering guidelines as knowledge base documents.
Can this review automated SMS sequences?
Yes. Review each message in the sequence individually, noting its position in the flow. The reviewer evaluates message quality and compliance independently. For sequence-level review, check timing and frequency guidelines separately.
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Last updated: February 2026