AI Reviewer Template: Press Release Writing Reviewer

A channel-specific reviewer focused on the writing craft of press releases rather than just structural compliance. This template evaluates press release content against professional journalism and PR writing standards including lead paragraph newsworthiness, active voice usage, quote authenticity and impact, inverted pyramid structure adherence, and media pickup potential. It goes beyond format checking to evaluate whether the writing itself will earn journalist attention and coverage. The reviewer catches writing quality issues that structural checkers miss including weak lead paragraphs that bury the news, generic quotes that add no value, passive voice that dilutes impact, jargon-heavy language that journalists will not use, and missing context that reporters need to write their stories. It also evaluates whether the release provides enough supporting material including data points, expert availability, and multimedia assets. Whether you are announcing product launches, partnerships, executive appointments, or financial results, this reviewer ensures your press releases are written to earn coverage.