AI Reviewer Template: Press Release Quality Review

A reviewer built for PR and communications teams who need press releases that actually get picked up by journalists and media outlets. This template goes beyond basic writing quality to evaluate newsworthiness, inverted pyramid structure, quote authenticity and value, media-friendly formatting, and distribution readiness. The reviewer identifies common press release failures including burying the news lead, using quotes that are obvious marketing copy rather than genuine spokesperson commentary, failing to answer the five Ws in the opening paragraph, including excessive jargon that journalists will not reproduce, and missing standard press release elements like boilerplate, contact information, and multimedia references. Whether you are announcing a product launch, partnership, funding round, or executive appointment, this reviewer helps produce press releases that journalists want to cover.