AI Reviewer Template: FTC Advertising Compliance Reviewer

Designed for US businesses and marketers who need to comply with Federal Trade Commission advertising regulations. This reviewer evaluates advertising claims, endorsements, testimonials, influencer content, and product marketing against FTC Act Section 5, the FTC Endorsement Guides, and the Dot Com Disclosures guidance. It flags unsubstantiated claims, inadequate disclosures, misleading endorsements, and native advertising that fails to identify commercial relationships. The reviewer is particularly relevant given the FTC's updated Endorsement Guides and increased enforcement against deceptive advertising, including social media influencer marketing, fake reviews, and misleading health claims. It checks that material connections are disclosed clearly and conspicuously, that testimonials reflect typical consumer experiences or include appropriate disclaimers, and that environmental marketing claims comply with the Green Guides.