AI Reviewer Template: Crisis Communications Review

A reviewer for communications teams that need to produce crisis response messages under pressure while ensuring accuracy, empathy, and legal safety. This template evaluates message clarity and factual accuracy, stakeholder appropriateness and tone, legal and liability considerations, empathy and responsibility balance, and channel-specific adaptation. Crisis communications errors are amplified by social media and can permanently damage organisational reputation. The reviewer catches common crisis communication failures like messages that are vague, evasive, or appear to deflect responsibility, responses that lack empathy for affected stakeholders, language that creates unintended legal liability or admissions, inconsistent messaging across different stakeholder audiences, and timing or channel choices that appear tone-deaf. Whether you are responding to a product recall, data breach, executive controversy, or operational incident, this reviewer helps craft responses that protect reputation while demonstrating accountability.