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AI Reviewer Template: CASL Email Compliance Reviewer

Purpose-built for organisations sending commercial electronic messages to Canadian recipients under Canada's Anti-Spam Legislation (CASL). This reviewer evaluates email campaigns, SMS messages, and other commercial electronic messages against CASL requirements including consent validity, sender identification, unsubscribe mechanism functionality, and content compliance. It checks that messages meet the three core CASL requirements: consent, identification, and unsubscribe. The reviewer also evaluates the distinction between express and implied consent, checks that consent records include all required elements, and flags common CASL violations including missing physical address, inadequate sender identification, non-functional unsubscribe mechanisms, and messages sent without valid consent. With CASL penalties reaching up to $10 million per violation for organisations, maintaining compliant email practices is a significant risk management priority.

Evaluation Criteria

This template evaluates content across 5 weighted dimensions. Each criterion is scored and weighted to produce an overall quality score.

CriterionPriority
Consent ValidityHigh
Sender IdentificationMedium
Unsubscribe MechanismMedium
+ 2 more criteria with configured weights

Full criteria with exact weights and scoring descriptions available in TeamBench.

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How It Reviews Content

Review this email campaign for CASL compliance. Check consent validity, sender identification completeness, unsubscribe ...

Full review prompt and system configuration available in TeamBench

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Best For

Email marketing teams targeting Canada
Marketing operations managers
Compliance teams at organisations with Canadian customers

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Frequently Asked Questions

What is the difference between express and implied consent under CASL?

Express consent is an active opt-in with clear agreement to receive messages. Implied consent exists in certain circumstances such as existing business relationships (within 2 years of purchase) or published email addresses. The reviewer checks which consent type applies and whether it is still valid.

Does this cover transactional messages?

Transactional messages that solely provide information about an existing transaction are exempt from CASL consent requirements but must still meet identification requirements. The reviewer evaluates whether a message qualifies as transactional.

Can this review SMS and other electronic messages?

Yes. CASL applies to all commercial electronic messages including email, SMS, and social media messages. The reviewer evaluates compliance regardless of the message channel.

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Last updated: February 2026