AI Reviewer Template: Beauty and Cosmetics Review

A reviewer for beauty, cosmetics, and personal care brands that need marketing content to comply with cosmetics advertising regulations while effectively communicating product benefits. This template evaluates claim substantiation and accuracy, ingredient transparency and safety communication, advertising compliance with cosmetics regulations, before-and-after representation fairness, and inclusive and responsible messaging. Beauty and cosmetics advertising is heavily scrutinised by regulators, consumer advocacy groups, and increasingly informed consumers. The reviewer catches common beauty marketing failures like efficacy claims that cross the line from cosmetic to therapeutic without appropriate regulatory approvals, ingredient lists that obscure potential allergens or irritants, before-and-after imagery that is misleading due to lighting, editing, or undisclosed additional treatments, claims using terms like dermatologist-tested or clinically proven without substantiation, and messaging that reinforces harmful beauty standards or excludes diverse skin types and tones.