What is Style Guide?

A reference document that defines the writing rules, formatting standards, and language conventions for all content.

Style Guide Explained

A style guide is the definitive reference for how content should be written, formatted, and presented. It covers grammar preferences (Oxford comma, capitalisation rules), formatting standards (heading styles, list formats), terminology decisions (approved/prohibited words), and visual guidelines (image usage, caption format). Style guides ensure consistency across all content regardless of who writes it. They range from simple one-page cheat sheets to comprehensive documents like the AP Stylebook.

Frequently Asked Questions

What is the difference between a style guide and brand guidelines?

A style guide covers writing rules (grammar, formatting, terminology). Brand guidelines cover visual identity (logos, colours, typography) and brand personality. Many companies combine both into a single document.

How often should you update a style guide?

Review annually at minimum. Update whenever you add new products, enter new markets, change brand positioning, or identify recurring inconsistencies in content.

Put style guide into practice

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