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What is Evaluation Criteria?

The specific dimensions against which content is measured during review, each with a defined weight and scoring scale.

Evaluation Criteria Explained

Evaluation criteria are the building blocks of a content scoring system. Each criterion defines what is being measured (e.g., "Readability"), how it is measured (e.g., "Flesch-Kincaid grade level between 8-10"), its weight in the overall score (e.g., 25%), and the scoring scale (e.g., 1-5). Well-defined criteria transform subjective review into objective measurement. They should be specific enough to produce consistent scores across different reviewers, but flexible enough to accommodate different content types.

Frequently Asked Questions

How many evaluation criteria should a rubric have?

4-7 criteria is the sweet spot. Fewer than 4 misses important dimensions. More than 7 becomes hard to apply consistently. Start with 5 and adjust based on your team's needs.

How do you weight evaluation criteria?

Weight based on impact. If brand voice is your biggest challenge, give it more weight. If SEO drives your business, weight it higher. Weights must total 100%. Review and adjust quarterly based on what matters most.

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Last updated: February 2026