What is Content Audit?

A systematic evaluation of all existing content to assess quality, relevance, performance, and alignment with current goals.

Content Audit Explained

A content audit is a comprehensive review of published content across all channels. It catalogues every piece of content, evaluates it against current quality standards, checks for outdated information, identifies gaps, and flags underperforming or redundant content. The output is an actionable plan: what to keep, update, consolidate, or remove. Content audits should be conducted at least annually, and after significant brand, product, or strategy changes.

Frequently Asked Questions

How often should you do a content audit?

Full audit annually. Partial audits (top-performing content, specific sections) quarterly. After major brand changes, product launches, or strategy shifts, audit affected content immediately.

What does a content audit evaluate?

Quality (readability, accuracy, voice), performance (traffic, conversions, engagement), relevance (is the topic still important?), freshness (is the information current?), and SEO (rankings, keyword coverage).