Social Media Posts Review Checklist: What to Check Before Publishing
Complete review checklist for social media posts. Covers every quality dimension your team should check before publishing.
Your Social Media Posts Review Checklist
Social media moves fast, but off-brand or poorly formatted posts erode trust. Use this checklist for every post your team publishes across platforms.
Content Quality
- Hook / first line grabs attention
- Clear purpose: educate, entertain, or convert
- Value delivered without requiring click-through
- Brand voice consistent across posts
- No typos or formatting errors
Platform Fit
- Character limit respected for platform
- Hashtags relevant and limited (3-5 for most platforms)
- Formatting matches platform conventions (line breaks, emojis)
- Post type appropriate (text, image, carousel, video)
- Tagged accounts are correct and relevant
Engagement
- Ends with question or conversation prompt
- Encourages saves/shares (educational or inspirational)
- No dead-end posts (always a next step)
- Accessible — image descriptions, readable text in images
How to Use This Checklist
Run through this checklist before publishing any social media posts. For teams using AI content review, these checklist items can be converted into weighted evaluation criteria — so every piece is scored automatically against your quality standards.
Start by identifying which checklist items are most critical for your team (these become your highest-weighted criteria), then build a custom reviewer that enforces them on every piece of content.
Frequently Asked Questions
What should I check before publishing social media posts?
Review every item in this checklist across all dimensions. The most critical items vary by team, but accuracy and brand voice are universally important.
Can I automate this checklist?
Yes — convert the checklist items into AI review criteria. Each section becomes a criterion with a weight based on your priorities. The AI scores every piece against these criteria automatically.