Landing Pages Review Checklist: What to Check Before Publishing

Your Landing Pages Review Checklist

Landing pages convert visitors into leads or customers. Every element must earn its place on the page. Use this checklist to ensure your landing page is optimised before driving traffic to it.

Above the Fold

• Headline communicates specific value in under 10 words
• Subheadline adds detail or addresses target audience
• Primary CTA button is visible without scrolling
• Hero image or visual supports the message
• No navigation menu (removes escape routes)

Persuasion

• Benefits presented before features
• Social proof near the CTA (testimonials, logos, stats)
• Objections addressed (FAQ, guarantees, free trial)
• Specificity over vagueness ("500+ teams" not "many companies")
• Urgency or scarcity where genuine

CTA

• Single primary action (one button, one goal)
• Button text is specific and action-oriented
• Form fields minimised (name + email for top of funnel)
• Privacy assurance near the form
• Thank you / next step is clear after conversion

Technical

• Page loads in under 3 seconds
• Mobile-responsive design tested
• UTM parameters set for all traffic sources
• Analytics and conversion tracking installed
• A/B test version prepared

How to Use This Checklist

Run through this checklist before publishing any landing pages. For teams using AI content review, these checklist items can be converted into weighted evaluation criteria — so every piece is scored automatically against your quality standards.

Start by identifying which checklist items are most critical for your team (these become your highest-weighted criteria), then build a custom reviewer that enforces them on every piece of content.

Frequently Asked Questions