Content Workflow Template for Government & Public Sector

Content Production Workflow for Government & Public Sector

A structured content workflow prevents quality from degrading as you scale. Here is a stage-by-stage template designed for government & public sector:

• Stage 1: Content need identified by department or communications team
• Stage 2: Brief created with accessibility requirements and style guide reference
• Stage 3: Writer drafts following government style manual and plain language standards
• Stage 4: AI review checks WCAG compliance, readability, style guide adherence, and inclusive language
• Stage 5: Communications team reviews for accuracy and messaging alignment
• Stage 6: Accessibility audit for WCAG 2.1 AA compliance
• Stage 7: Published with accessibility statement and review date

Common Bottlenecks

These are the workflow bottlenecks that slow down government & public sector content teams the most:

• Accessibility compliance is mandatory but manually checking every page is resource-intensive
• Plain language is harder than it sounds — subject matter experts write at grade 14+
• Multiple approval layers (comms, legal, executive) extend timelines to weeks
• No unified standards across departments — each team interprets guidelines differently

Where AI Review Fits In

AI content review removes the biggest bottleneck — the first-pass quality check. Here is how it integrates into the government & public sector workflow:

• WCAG accessibility checks automated before human accessibility audit
• Readability scoring ensures plain language compliance on every page
• Style guide adherence verified automatically — government terminology, formatting, structure
• Department-specific criteria layered on top of government-wide baseline standards

Implementation Guide

Implementing this workflow takes 1-2 weeks for most teams:

• Week 1: Document your current workflow stages and identify your biggest bottleneck.
• Week 1: Define 5 quality criteria and their weights for your most common content type.
• Week 2: Set up an AI reviewer with these criteria and test on recent content.
• Week 2: Roll out the new workflow to your team with clear stage definitions and quality thresholds.

Frequently Asked Questions