Ad Copy Review Checklist: What to Check Before Publishing
Complete review checklist for ad copy. Covers every quality dimension your team should check before publishing.
Your Ad Copy Review Checklist
Ad copy operates within tight constraints. Every character must earn its place. Use this checklist for every ad variation before launching your campaign.
Headlines
- Within platform character limits
- Benefit-led (not feature-led)
- Specific to target audience pain point
- No clickbait that the landing page cannot deliver on
- Tested multiple variations (minimum 3)
Description
- Supports headline with additional detail
- CTA verb included (Try, Start, Get, Discover)
- Social proof element if character count allows
- No exaggerated claims or prohibited language
- Display URL is clean and relevant
Compliance
- Platform ad policy requirements met
- Industry-specific restrictions followed (finance, health, alcohol)
- Trademark usage approved
- Landing page matches ad promise (no bait-and-switch)
- Disclaimer text included where required
How to Use This Checklist
Run through this checklist before publishing any ad copy. For teams using AI content review, these checklist items can be converted into weighted evaluation criteria — so every piece is scored automatically against your quality standards.
Start by identifying which checklist items are most critical for your team (these become your highest-weighted criteria), then build a custom reviewer that enforces them on every piece of content.
Frequently Asked Questions
What should I check before publishing ad copy?
Review every item in this checklist across all dimensions. The most critical items vary by team, but accuracy and brand voice are universally important.
Can I automate this checklist?
Yes — convert the checklist items into AI review criteria. Each section becomes a criterion with a weight based on your priorities. The AI scores every piece against these criteria automatically.